Client

AerLingus

Services

Retail Concept
Menu Design
Digital Menu 
Crew Engagement
Social media content
 

Bia / Boutique

Once a significant challenge, Bia has become a renowned program for Aerlingus, delivering a taste of Ireland to passengers worldwide for over seven years. Derived from the Irish word for "food," Bia reflects simplicity and authenticity through its minimalist menu design and carefully curated Irish and international products.

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In 2025, Bia will enhance its Irish identity by integrating natural elements—organic shapes, earth tones, and textures like wood, stone, foliage, and wool, creating an atmosphere that promotes well-being and celebrates Ireland's rich landscapes and heritage.

A new digital menu and shopping platform will further elevate accessibility and order to seat convenience, blending tradition with modern innovation.

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